Working with just one assistant, I personally designed and built every element of the Hocus Pocus experience—from branding and product design to packaging, set construction, and environmental styling. Every detail was crafted to draw visitors into a whimsical, immersive world—a seamless blend of fantasy, retail, and sensory design. The result was a fully realized exhibit that became one of the most talked-about attractions at the show, with lines wrapping around the corner.